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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. This kind of metadata can really boost clickthroughs to your site. It can be very effective (and low-cost) if done well.

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article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

You can’t walk a block in the downtown of most cities without seeing posters, signage, and other elements of guerrilla marketing plastered everywhere by “street teams” hired by big marketing firms. This kind of metadata can really boost clickthroughs to your site. It can be very effective (and low-cost) if done well.

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The Definitive Guide to Video Prospecting

ConversionXL

There are significant differences between hiring a production team or doing it on your own and each of these tactics has its own pros and cons. To make your videos in-house you might need to hire a few people or you can do it entirely on your own with a platform like Bonjoro. Explore production options. Let’s take a look at them.

Video 141