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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. Customers have shown again and again that they really love free stuff. You know what customers like more than free stuff?

IPO 82
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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

www.chubbybrain.com

After a thorough analysis of those 32 start-up post-mortems, we have determined the common reasons founders gave to compile this list of the top 20 ways to have your startup fail. By way of crude example, if your building innovative trading software for Wall Street, be where you customers are and where you can best network.

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The cardinal sin of community management

Startup Lessons Learned

There are many articles by many experts ( myself included ) extolling the virtues of listening to customers. In fact, there are so many of these propaganda pieces that this question might naturally cross your mind: if listening to customers is so great, why do we need so much propaganda? We did not take this step lightly.

Community 158
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After Facebook's IPO flub, value of tech startups falls back to earth

www.theverge.com

A string quartet played a medley of pop radio hits as several hundreds startup founders, Goldman Sachs bankers, and venture capital investors, chatted over drinks inside a gleaming neon temple of Angel Orensanz in lower Manhattan. Capital will be harder to come by, and founders will be more open to sell. By Ben Popper 06.19.2012.

IPO 48