Up and Running

FEBRUARY 3, 2015

Save yourself the energy by developing a strategy right out of the gate, including a plan B or a couple of backup products if things aren’t going as well as expected. Think SEO and social media strategy. Stay on top of things like refunds, returns, SEO strategy, social media presence, and responding to reviews.

eCommerce 60

eCommerce SEO Software Review Social Media 60

YoungUpstarts

AUGUST 2, 2013

Because people are looking to reuse what they can from last year, shopping lists will be shorter, and cost and practicality will rule, NRF says. A unique description is the key to SEO. Also, never copy and paste product information right from the manufacturer’s site. Return costs can be similarly managed.

Search 190

Search Forecast Boston Engineer 190

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. The problem with being “data-driven” We should all be more data-driven (or data-informed), right?

Analytics 48

Analytics Technical Review Conversion Framework 48