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5 Trends That Will Shape Small Business in 2012

Duct Tape Marketing

Customer service goes community. The cable provider Comcast launched Comcast Cares , a social media push to repair a poor customer-service perception. It set the bar for how brands need to engage with their customers in the always-on, always-public world of social media. Apps inside social networks provide answers.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. That’s why creating scarcity and social proof are so effective.