Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
It’s that thing that people refer to when they have a need. And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. What does a brand name need to do to be successful? It’s two parts.
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