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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

It’s that thing that people refer to when they have a need. And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. What does a brand name need to do to be successful? It’s two parts.

Naming 46
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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

Anytime a customer referred us it was because they thought we were awesome and they received nothing for doing it. George resides on the Connecticut coast, where he enjoys photography, his family, and starting new businesses. It’s okay to reward people. For a long time we did not have an affiliate program.

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12 Questions: Meet Pamela Harvey (USA)

crowdSPRING Blog

But anyway, without question that design is one of my favorites, because of the even texture (no holes or nodes of activity), the use of blocky, distressed fonts, and the organized complexity to which I have referred above. And it looks like a packaging label. I have adapted that logo to other projects, but so far there have been no takers.