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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas. What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)?

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Datablindness

Startup Lessons Learned

Periodic or on-demand reports are one possibility, but we can do much better. For example, I quickly learned that when I twittered about the event, more often than not I would make a sale. I’ve often wanted to wire up a bell to sales data, so that when we make a sale, we literally hear the cash register ring.

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Lessons Learned: What is customer development?

Startup Lessons Learned

The book lays out a disciplined approach to make sure this period doesnt last forever, and clear criteria for when you know its time to move to an execution footing: when you have a repeatable and scalable sales process, as evidenced by early customers paying you money for your early product. If I get sales I will expand on the site.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. Case Study: Continuous deployment makes releases n. What is customer development?

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Lessons Learned: Product development leverage

Startup Lessons Learned

Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog. It allowed me to assess the market demand for that offline product before I had the final product baked.

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Embrace technical debt

Startup Lessons Learned

As in many scalability decisions, we’d have been much better off investing in agility, so that we could change the architecture in response to actual customer demand, rather than trying to predict the future. Case Study: Continuous deployment makes releases n. That’s what Just-in-time Scalability is all about.

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Marching through quicksand

Startup Lessons Learned

The other revels in the world as we all know it will be someday: limitless distribution enabled by new technologies, the importance of collaborative filters, and on-demand availability of all content for end-users. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Is that a lot?