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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

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Analytics Software Review Metadata Campaign 113
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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

MAY 30, 2017

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. Offer discount codes or some other benefits in exchange for a visitor’s email address. For example, you can check how mobile traffic converts, and what represents the great issue for that segment: Mobile traffic Goal Flow.

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Analytics Conversion eCommerce Technical Review 126
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