Startup Professionals Musings

JANUARY 9, 2022

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Ric Dragon, an expert in online marketing, in his classic book. Incorporate brand personality and voice. Identify the communities for these micro-segments.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

APRIL 3, 2019

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Ric Dragon, an expert in online marketing, in his classic book. Incorporate brand personality and voice. Identify the communities for these micro-segments.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

APRIL 1, 2017

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Ric Dragon, an expert in online marketing, in his classic book. Incorporate brand personality and voice. Identify the communities for these micro-segments.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Obviously, the platforms and how you use social media would be different for lead generation versus service and support. Incorporate brand personality and voice.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229

ithacaVC

APRIL 5, 2011

I stress that the offer is from a real investor with a good reputation. The conversion ratio would have to be worked out (it could be one for one or, more likley, will be based on simple formula comparing the share prices of each round), but it seems like a good solution. Seems like a win-win. I hope the investor agrees.

Common Stock 45

Common Stock Stock Cap Table Preferred Stock 45