ithacaVC
APRIL 5, 2011
With convertible debt, however, you can raise money via a debt instrument that later converts to equity typically at a discount to the next qualifying equity round price. When the company raises its first meaningful equity round (in terms of dollar amount), it will not want to have any existing preferred stock on its cap table.
ConversionXL
OCTOBER 21, 2014
This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Whereas branding is a bit softer and meant to promote an increase in the awareness or equity of a brand or product (without the required response).
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