Up and Running

MAY 28, 2015

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. She knows her business thoroughly as an employee, and now she’s doing it on her own, so she’s struggling with, exactly like this question, how do I forecast this? Then you have an assumed conversion rate.

Lean 60

Lean Business Plan Video Software Review 60

Duct Tape Marketing

JUNE 2, 2017

Determine Conversion Rate (CR) of your marketing funnel: CR = Number of people who enter funnel, divided by number that becomes paying customers. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Turn employees into valuable brand advocates by soliciting their involvement. Incentives. About the Author.

Acquisition 48

Acquisition Cost Customer Social Media 48

Up and Running

DECEMBER 9, 2014

After college, I was a very early employee at a web company called Tumblr. It’s designed for small and mid size companies and it all started based on a focus of the employees. Our slogan is, “We heart employees,” and everything that we do is designed around usability for the employees.

Small Business 95

Small Business Finance Forecast Metrics 95