article thumbnail

How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. ” Then you can start to dig in and say, “Oh, I didn’t go to that one conference I said I was going to go to. It encompasses conversions, and it encompasses growth and where we’re headed.

article thumbnail

Lean Business Planning with Tim Berry [VIDEO]

Up and Running

He lives in a small town in Idaho, so he can find out from Census.gov how many families live in his town. Then you have an assumed conversion rate. You don’t need a CPA. What were the conversions? You have visits that you assume from clicks through social media. We all live in the world of a black swan.

Lean 60
article thumbnail

How to minimize customer acquisition costs

Duct Tape Marketing

Determine Conversion Rate (CR) of your marketing funnel: CR = Number of people who enter funnel, divided by number that becomes paying customers. Determine Cost Per Acquisition (CPA): CPA = CPPC multiplied by CR. Embedding video in your email can yield 2-3 times the click-throughs and can increase conversion rates by up to 51%.