Conversion CPA Forecast Harvest 
Up and Running
MAY 28, 2015
That’s the sales forecast, the spending forecast and the cash flow. You want to show that, and investors need to see the scale of a business that have to do with your sales forecast. They’re going to look first at the sales forecast. That’s a lean business plan. It is not a document.
ConversionXL
APRIL 12, 2017
Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Create a revenue forecast before you even run the experiment. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.
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