Startup Professionals Musings
JUNE 4, 2021
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.
Duct Tape Marketing
NOVEMBER 16, 2023
During our conversation, Todd outlined the fundamental strategies businesses can employ to fortify their financial foundations. One is you should have an outside, I mean, obviously there are a lot of people that hire CPA, but they really just say, here's my stuff for the taxes in a lot of cases.
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Up and Running
JULY 31, 2015
This week Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about lean business planning, strategy, tactics, specifics (milestones), and the forecast. Strategy, Tactics, Specifics, and the Forecast – (11:45). “Here’s our forecast.” Tweet at us: @Bplans (include the hashtag #BCast).
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.
Startup Professionals Musings
OCTOBER 3, 2010
With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.
Up and Running
MAY 28, 2015
That’s the sales forecast, the spending forecast and the cash flow. You want to show that, and investors need to see the scale of a business that have to do with your sales forecast. They’re going to look first at the sales forecast. That’s a lean business plan. It is not a document.
Up and Running
APRIL 18, 2012
I posted 5 Things Every Manager Should Know About Financial Forecasts recently on the Industry Word blog on the SBA (Small Business Administration) community site. Maybe these five points, taken from that earlier post, will help: 1. Forecasts are for business, not truth, or beauty. Or conversions on the web?
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