Conversion Direct Marketing Distribution SEM 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. That’s 10x what many websites convert.
Occam's Razor
AUGUST 28, 2006
Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). You have taken time to understand the distribution of departures between the cart and checkout processes. So now you know your Site Abandonment.
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