Direct Marketing, Distribution and SEM

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Direct Marketing

Distribution

SEM

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) After that you’ve become a battle-hardened realist.

Sales

Sales Silicon Valley RSS Las Vegas

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Occam's Razor

AUGUST 28, 2006

You have taken time to understand the distribution of departures between the cart and checkout processes. Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Just kidding. : ).

Metrics

Metrics Analytics SEM Campaign

StartUpRoar

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Excellent Analytics Tip #7: The Adorable Site Abandonment Rate Metric

Stay Connected