Conversion Direct Marketing IP Vertical 
ConversionXL
JULY 3, 2020
Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization. For sites that rely on a lead-in, it’s a different conversation. News is an especially challenging vertical since no site owns a newsworthy event. But you can imagine a scenario with limited metering (e.g.,
Duct Tape Marketing
NOVEMBER 17, 2022
They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.
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