Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).
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