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Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. The time and money saved is significant! www.act.com ).

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

For example, for Twitter, a social media manager will generate engagement reports, whereas a content marketing manager will look at click-through rate and conversion rate. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. How to create a marketing playbook.

Campaign 149
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost. But it does require some new thinking.

Customer 154
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. That means that Kayak generates roughly $1.15M in revenue for each employee which puts it in the same league as Google and Apple (both >$1M/head).

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How SMBs Are Going Fully Digital With No-Code Tools

YoungUpstarts

Beyond this basic premise, no-code platforms benefit SMBs and entrepreneurs in the following ways: Cost. Once it’s up and running, that bot can automatically handle a whole host of tasks related to customer service, lead generation and qualification, product recommendations, and many others.

CTO Hire 264
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation.

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The Ultimate Guide to Starting a Software Company

Up and Running

The software was sold based on installation cost running on local servers for enterprises—which was very, very expensive. Even though Konstantinos Bratanis, co-founder and CTO of Goodvidio, and his partner started the business with their own hard-earned money, they were able to eventually raise VC funding. How to Pitch and Get Funded.