crowdSPRING Blog
DECEMBER 13, 2018
Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.
crowdSPRING Blog
JULY 17, 2018
It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.
crowdSPRING Blog
JULY 17, 2018
It’s clear that whatever your font choice, it should align with your customers’ expectations when they encounter your brand. The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts.
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