Cost Engineer Fractional VPE Sales 
Austin Startup
SEPTEMBER 18, 2017
Ideally, they will help you understand technology ROI, innovation accounting, and also help you understand where you can cut costs and where you need to invest. If outward facing, they will attend important sales calls and speak to the technology strategy and vision. They will review and negotiate all related contracts.
Steve Blank
DECEMBER 11, 2023
The story starts with a company you probably never heard of – Engineering Research Associates. In January 1946, they founded Engineering Research Associates (ERA). Norris became the VP of Engineering, Engstrom the VP of Research, and Meader VP of Manufacturing. Sales in their first fiscal year were $1.5
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Austin Startup
OCTOBER 23, 2019
As the cost of starting a company goes down over time, VC’s have become more than just money providers— they also help entrepreneurs gain customers and grow their teams. The unit cost fell and this idea of pay as you go. Scott advises that when you pick investors, you have to have compatible alignments and incentives.
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. Their engineers hated us. They looked at their watches, gave our sales guy a quizzical look and left.
socialmatchbox.com
OCTOBER 23, 2010
These days sales, marketing and PR people seem to grow on trees. If you have a friend who is a recruiter then ask them to tell you what they recommend that will not cost anything. This means considering what the opportunity cost for working on a high risk venture is relative to other things they can spend their time on.
www.women2.org
MARCH 8, 2012
Being a resource-constrained entrepreneur, I wanted a co-founder because even if I got a paid engineer or an outsourced team to build it, I would still need to build a team, and there would be continuous development needs. It’s the same process as sales and dating, and I know how to do both, well, at least sales… So, how hard can this be?
Startup Lessons Learned
DECEMBER 7, 2008
In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) Hire a CTO or VP Engineering.
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