Gust

OCTOBER 6, 2011

I can’t count the times I heard people saying that “product development defines the product, and marketing gets the customers”. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups. It is shocking to me how prevalent this POV is. Always in this sequence.

Acquisition 87

Acquisition Marketing CPA PPC 87

Occam's Razor

APRIL 23, 2012

Most content sites are currently monetized using display advertising, most commonly on a Cost Per Thousand Impressions (CPM) basis. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. When you look at 23 Page Views, how do you know which of the above three was the outcome?

Metrics 152

Metrics Analytics Search Channel 152

maplebutter.com

JANUARY 8, 2013

what are the most crucial steps to be taken by a new tech startup when outsourcing major part of the tech to IT firms or outsourcing “product development” eg new social media website project? Near shoring development with your team (ex: your team is based in Canada / India) is cool, but not outsourcing.

Technical Review 44

Technical Review Startup Cofounder Software Review 44