Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. As their PPC agency, we had to justify this dip. Jones’ example blends data from two sources: A table that includes products’ wholesale cost by SKU (“COGS”); Google Analytics sales data. This is known as a “join key.” More examples.

Analytics 123

Analytics Metrics eCommerce Search 123