What is the Right Burn Rate at a Startup Company?
Both Sides of the Table
SEPTEMBER 28, 2014
it is also the title of a fabulous book from Internet 1.0 In startup world low GM almost always equals death which is why many Internet retailers have failed or are failing (many operated at 35% gross margins). In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.”
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