Startup Professionals Musings

FEBRUARY 28, 2010

I am retired but formerly have been a marketing director and involved in CPA financial services. I would like my sweat equity and existing IP to be the risk that I incur without also risking an asset that could easily represent the majority of my total assets. Where to start for funding and does a business plan differ?

Sweat Equity 188

Sweat Equity Entrepreneur Equity CPA 188

infochachkie.com

SEPTEMBER 24, 2011

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Their story, market positioning, products, etc. John is a CPA and holds an M.B.A. IP) is an ugly thing at a startup. This is why BDC’s can often successfully outsource a wide variety functions.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. Combine the brand marketing manager and the data analyst. Optimization champions are zen marketing masters. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86