Search Engine Ranking Can Make Or Break Your Business
Startup Professionals Musings
JUNE 4, 2021
Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Popular keywords have higher costs.
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