Remove CPA Remove Mobile Remove SEM Remove Web
article thumbnail

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM. You must invest in technology.

SEM 150
article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Enterprise SEM. Mobile Search. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Enterprise Web Analytics in the Facebook Era. News & Features. SearchCap Daily Newsletter. All Columns. All Things SEO. B2B Search Marketing. Enterprise SEO. In House Search Marketing.

SEO 54
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This form of advertising is know at CPA (cost per action). Early evidence is good.