CPA Sales Cycle SEO Technical Review 
ConversionXL
JULY 8, 2021
The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS. But what about investing more in SEO and organic growth? What’s our CPA?
ConversionXL
APRIL 12, 2017
Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Longer decision cycle. Image Credit.
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