ConversionXL

APRIL 7, 2021

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. So what’s the difference between sales and account-based marketing? Dave says it best (who ran ABM at Marketo & Bizible).

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Like SEO, demand generation is a long game. an ebook); Then you blast them with sales messaging (e.g., Stage 1: Target the right metrics for an effective long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. Their sales page speaks directly to practitioners. What do executives typically review before a buying decision?

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. In 30 minutes, Grizzle pivoted from a productized digital PR service to an SEO-focused content marketing agency. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long.

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take a look at creative SEO agency Rise at Seven’s Twitter feed. Businesses looking to expand their reach online should consider setting up an employee advocacy program.

Social Media 117

Social Media Employee Media Programming 117

Software By Rob

OCTOBER 14, 2010

No, these days even technical execution is mostly trivial (with a few exceptions for apps built around unique algorithms). This is a common line of SEO salesmen say to justify paying them month after month. It’s certainly not true for 90+ of business apps, where technical execution is HARD. #18 5 Rob on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

conversionxl.com

SEPTEMBER 10, 2013

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. He warns that bringing on VP’s of Marketing and Sales before reaching P/M fit could mean your VP team might not be any better at solving the sales problem then you are and will add to your resource burn.

Customer Development 60

Customer Development Conversion Developer Customer 60

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Crappy or outdated technology. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. When do you need a new website?

San Antonio 86

San Antonio Metrics B2B Analytics 86