Lack Management Support or Buy-in? Embarrass Them!
Occam's Razor
FEBRUARY 26, 2008
Or from your survey vendors such as the ACSI or the iPSI benchmarks for Customer Satisfaction for various companies / industry verticals. Conversion went up, CPC and CPA's went down, ROI went up, Bounce Rate went down and what not. You can use benchmarks such as the one dutifully provided by the Fireclick Index.
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