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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role.

Campaign 149
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news.

Audience 119
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How to get distribution advantage on the iPhone

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

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How to Divide Equity to Startup Founders, Advisors, and Employees

thinkspace.com

The part that I’d like to zero in on is when you’ve got a high growth company what are some of the best practices out there to distribute equity to the founders, advisors, and employees? The one thing that I think is missing is distributing equity to every single employee in the company regardless of title.

Equity 62
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Finding a Technical Partner for Your Startup

rapidrollout.wordpress.com

Web Startup Lessons Advice from a CTO and Entrepreneur Home About Finding a Technical Partner for Your Startup Today I received an inquiry from a student at an Ivy League university who wants to launch a web startup. Or you can find seed-stage investors who will give you the money to hire a developer. You have two avenues open to you.