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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Here are eight tips for creating and curating your playbook.

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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. They now have a cool new way to get intros to these angels: StartupList.

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Top 29 Startup Posts May 2010

SoCal CTO

Continuing my series of posts that I’ve been collecting that live at the intersection of Startups and being a Startup CTO : Startup CTO Top 30 Posts for April 16 Great Startup Posts from March here are the top posts from May 2010. Dan McKinley and Wil Stuckey from the Etsy Curation team here. The Curation Team.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

If a user searches for "movies similar to Inception with a twist ending," the LLM can delve into its vast knowledge of movie themes, plots, and reviews, and generate a curated list of recommendations that might not be explicitly tagged in the platform's database. cto , infotech , innovation , product , project , saas

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Accel APX conference: short take aways

Cracking the Code

gathered at the event. It is not very polished but was designed for a fast read. Successful on your platform but not sticking to guidelines, can also affect the rest of your customers - you need to help developers become more successful - can you outsource support in an authentic way?

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Nine Webcasts to Learn From

Startup Lessons Learned

And so they came to this idea if we had a playlist for kids that was really intuitive for them, that we could curate all these different resources so that kids could actually choose how they learn best. As a counterpart to the question of how to create and test an MVP, Steven and Diane discussed how to use metrics to measure progress.

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StartupRoar - Great Content for Startups

SoCal CTO

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. The site aggregates content but doesn't own it or try to copy it.