Remove CTO Remove Product Development Remove Sales Remove Vertical
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Selling to the enterprise: “Sell to few” vs. “sell to many”?

Version One Ventures

“Sell to few”: Traditional enterprise sales. Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. CTO, VP of HR) in the customer organization. CTO, VP of HR) in the customer organization.

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He's Only in Field Service

Steve Blank

As the (very junior) product marketing manager I got a call from our local salesman that someone at Apple wanted more technical information than just the spec sheets about our new (not yet shipping) chip. I vividly remember the sales guy saying, “It’s only some kid in field service. What happened?

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Technology, Innovation, and Modern War – Class 8 – AI – Chris Lynch and Nand Mulchandani

Steve Blank

He also said, “The most important hire I made in my time at the JAIC was the chief technology officer, Nand Mulchandani.” In this class session Nand Mulchandani, JAIC CTO who just completed an extended stint as Acting Director, continued the discussion of AI and the role of the JAIC. Selling JAIC Like Enterprise Sales.