ConversionXL

JUNE 16, 2022

Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role. Marketing software. Here are eight tips for creating and curating your playbook. Usage policies. Automated replies.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

FEBRUARY 22, 2017

Here’s what you’ll learn how to do: Use LinkedIn, and later other social networks like Twitter, to curate a list of high-value, warmly-connected prospects. We’re not shotgunning emails to the masses, and 150-300 per week is a list you can curate. Day 1: Post hiring ad for lead generation VA. The strategy in a nutshell.

Curation 43

Curation Lead Generation Technical Review Email 43

ConversionXL

NOVEMBER 9, 2021

Memberstack has loaded up on reviews, most of which can’t be read without clicking through to another page. This may work in their favor if they’ve tested and validated that the quantity of social proof (the sheer number of positive reviews) is more compelling than the quality (the content of what reviewers are saying).

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. ABM teams then began curating content and tagging it by use case, industry, and persona. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. They haven’t completed a form, joined a webinar, or requested a demo.

Customer 98

Customer Marketing Channel Acquisition 98

Up and Running

MAY 21, 2014

But think that that, you know, leads to a great deal of the disconnect that you see; a lot of sales teams are measured on deals closed, and marketing teams are measured on leads generated, and sometimes leads generated is a very fuzzy term when it comes to actually business that can be closed.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. For example, Act-On’s ad appears for the search term “marketing automation software.” That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140