Duct Tape Marketing

DECEMBER 13, 2011

No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype. Social networks evolve into markets. I believe you will see a lot of content, social media-driven and otherwise, that is designed to convert rather than to simply inform.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67

Duct Tape Marketing

JUNE 19, 2012

There was a day when the press release did a lot of the work in generating actual media coverage for a firm announcing a new product, acquisition, award or some other newsworthy milestone. Once you create a press release you’ll want to get it distributed to various news and media outlets. Yan Arief via Flickr CC.

PR 65

PR SEO Social Bookmarking Distribution 65

Duct Tape Marketing

NOVEMBER 15, 2013

If you’ve built a network of strategic partners, and please tell me you have, make sure you reach out to them and offer the content for them to share in their social networks and email newsletters. You can also build a social sharing network in places like Triberr. Network, network, network.

Social Bookmarking 73

Social Bookmarking Dividend Syndicate Syndication 73

Duct Tape Marketing

OCTOBER 31, 2011

This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps inside social networks are providing answers. Apps inside social bookmark sites are providing interesting reading.

Engineer 71

Engineer Search Social Bookmarking PPC 71