article thumbnail

Product Scorecard Stages

SVPG

I usually encourage this to be the sole scorecard KPI during this phase because I like the results that come from a single-minded dedication to happy, referenceable customers. The customer development program (we develop reference customers in parallel with developing the product) is designed specifically to achieve this.

Product 62
article thumbnail

Ardent War Story 4: You Know You're Getting Close to Your.

Steve Blank

Simulation applications After six months, we hypothesized that our most likely customers were scientists and engineers who used one of five applications: computational fluid dynamics, finite element analysis, computational chemistry and seismic data processing and reservoir simulation. You can’t understand customers from inside your building.

article thumbnail

Engineering a Regional Tech Cluster-part 3 of 3 of Bigger in Bend

Steve Blank

Entrepreneurs need to understand and believe the reasons why they should want to cluster in your region given there are other alternatives (nationally Silicon Valley or New York; regionally Seattle and Bellevue, Portland and Bend). Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Venture Capital.

Engineer 307