Customer Development, Direct Marketing and Viral

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Customer Development

Direct Marketing

Viral

Introduction to Growth Hacking for Startups

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API

API Viral Startup Retention

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality? and for which customer?

San Francisco

San Francisco Lean Metrics Design

StartUpRoar

Introduction to Growth Hacking for Startups

Learning is better than optimization (the local maximum problem)

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