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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 424
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. I hope this thinking already sounds inane to you. What plan says that?

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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. Lean-driven (hypothesis testing/business model/customer development/agile engineering). Let’s Teach Lean Via Experiential Learning. experiential.

Lean 436
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Clayton Christensen

Steve Blank

Customer Development became one of the three parts of the Lean Startup as Eric Ries and Alexander Osterwalder provided the other two components (Agile Engineering and the business model canvas.) Here again I referred to Christensen’s work not only in the Innovators Dilemma, but the Innovators Solution.

Lean 430
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Top 30 Startup Posts for July 2010

SoCal CTO

Many of our job postings for Engineering positions describe the company as a place “where the word ‘millions’ is used frequently and in many contexts&#. Graphs - Chris Dixon , July 22, 2010 It has become customary to use “ graph &# to refer to the underlying data structures at social networks like Facebook.

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Why Product Managers Wear Sneakers

Steve Blank

They’re an albatross if they perform as they do in a large company, and believe that they “own&# customer interaction, feedback to engineering and authoring market requirements documents. In a startup they will be part of the Customer Development team. Filed under: Customer Development.

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Embrace technical debt

Startup Lessons Learned

The human tendency to moralize about debt affects engineers, too. Unfortunately, no matter how much up-front analysis we do, until the design is tested by actual practice, we cant really know. Leverage product development with open source and third parties. Reconciling these principles requires a little humility.