Customer Development Finland Metrics Social Media 
Startup Lessons Learned
AUGUST 24, 2009
The key tools of this new marketing are: targeting, filtering, and customer insight. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300.
Startup Lessons Learned
MAY 14, 2009
The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Twitter about it or post it to a social media site? For now, Id like to ask a favor.
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Startup Lessons Learned
AUGUST 16, 2010
It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. Know what the success metrics are for the launch. We used social media to get alpha users as outlined here during Feburary. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Help you raise money. But dont be too sure.
Startup Lessons Learned
NOVEMBER 22, 2008
Our response time to the crisis was much too slow, and as part of the post-mortem analysis of why , I took a look at the various metrics that all took a precipitous turn for the worse during that summer. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?
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