Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

JANUARY 31, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 134

Analytics Video Matching Conversion 134

conversionxl.com

SEPTEMBER 10, 2013

It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. This is a customer development problem. So What is Customer Development? Website Analysis.

Customer Development 60

Customer Development Conversion Developer Customer 60

Startup Lessons Learned

AUGUST 24, 2009

The key tools of this new marketing are: targeting, filtering, and customer insight. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

MAY 16, 2016

They have to change the metrics across the entire organization. If not, then the effectiveness of the Horizon 3 effort will be graded using Horizon 1 metrics. But in the military success has different metrics. In those case revenue will become an additional metric. Now back to the class. . Team Presentations: Week 7.

San Diego 145

San Diego Metrics Indonesia Silicon Valley 145

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Startup Lessons Learned

MAY 14, 2009

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Twitter about it or post it to a social media site? For now, Id like to ask a favor.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

ConversionXL

DECEMBER 2, 2020

The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Up and Running

MAY 23, 2016

Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. For example, Buffer, the successful social media company, just closed their only office.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 9, 2016

. “Growth hackers have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.” ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

VC Cafe

SEPTEMBER 5, 2012

1) It all starts from the Growth Hacking Funnel - in the early stages, startups should not just focus on top/bottom line metric like unique users and revenue. Retention - Users come back to the site through emails, social media and stay active with product features (“you’ve got a message”). like/+1/follow?

API 167

API Viral Startup Retention 167

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Startup Lessons Learned

MARCH 13, 2009

Do some Customer Development instead. Know what the success metrics are for the launch. We used social media to get alpha users as outlined here during Feburary. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Help you raise money. But dont be too sure.

San Francisco 168

San Francisco PR Lean Early Stage 168

conversionxl.com

FEBRUARY 4, 2014

note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. A data-driven approach to social media marketing. Image source ). Gary Vaynerchuk.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

AUGUST 28, 2014

Peep has also said that “conversion” on it’s own is a silly metric, if you have a variation that shows 90% off full price, of course the variation will “win” but if it does not result in extra revenue, than the metric on it’s own is b t. Why do your most loyal customers keep coming back? Why your new customers leave?

Analytics 104

Analytics Conversion Lean Metrics 104

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? Using A Data Driven Approach To Social Media Marketing.

Software Review 116

Software Review PPC Analytics Search 116

Startup Lessons Learned

NOVEMBER 22, 2008

Our response time to the crisis was much too slow, and as part of the post-mortem analysis of why , I took a look at the various metrics that all took a precipitous turn for the worse during that summer. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

.Net 158

.Net Operations San Francisco Lean 158

www.rocketwatcher.com

DECEMBER 5, 2011

Social Media. About Rocket Watcher Rocket Watcher is my personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. customer development. customer retention. customer service. Social Media. by April Dunford. Product Marketing.

Naming 41

Naming Startup Product Name Framework 41

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Development Diagnostics over Lunch.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

steveblank.com

JULY 8, 2011

Reply steveblank , on September 16, 2009 at 7:00 pm said: Greg, The Google Group “Lean Startup Circle&# at [link] is a wonderful repository of Customer Development/Lean Startup success and failure. It’s more reference material. Thus, these pages. I’ll add more as time goes on.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Steve Blank on Lean Customer Development. Social Media Tracking/Marketing. IE Developer Toolbar (for ie6 & ie7). Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. analytics for social media and online. Customer Development.

Software Review 53

Software Review Technical Review Startup 53