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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development. The Adventure Begins.

Lean 298
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

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Ways APIs have Transformed the News and Media Industry

The Startup Magazine

The growth of social networking, the spread of mobile devices, and the advances in the use of cloud computing have changed how people consume content from the news and media industry. This can be seen from the rapid rise of media outlets such as Amazon, Netflix, and YouTube among others.

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The End Of Marketing As We Know It

YoungUpstarts

Instead, buyers are checking out product and service information in their own way, often through the Internet, their social network, or just plain word-of-mouth or customer reviews. It’s a myth that social networks and their technologies are creating new approaches to marketing. One is known as ‘Mr.

Marketing 234
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

For the last 10 years China essentially closed its search, media and social network software market to foreign companies with the result that Google, Facebook, Twitter, YouTube, Dropbox, and 30,000 other websites were not accessible from China. Filed under: China , Customer Development , Technology , Venture Capital.

China 323
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Choosing Between A Mobile App And A Website For Your Business

The Startup Magazine

Social media integration is cheap and easy to set up, helping you reach customers through social networks. A responsive website that works on all devices is essential as you need a way of connecting with desktop users as well. That and the fact that your website needs to work on all screen sizes.

Mobile 98