ConversionXL

NOVEMBER 5, 2020

I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. Most B2B buyers know this.

PR 120

PR B2B Lean Audience 120

SVPG

AUGUST 30, 2013

The downward spiral continues because the sales organization loses a lot of deals when they try to compete with a weak product. And then you start complaining about working at a sales-driven company. This is not a new technique, but you may recognize it as the foundation of Customer Discovery and Customer Development.

Customer 65

Customer API Brazil Germany 65

www.rocketwatcher.com

NOVEMBER 8, 2010

For those of us selling to businesses however, particularly where there is a sales team involved and a pipeline to track, the world is quite different and Dave’s metrics don’t cover everything you need to track. For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

B2B 42

B2B Metrics Marketing Startup 42