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Twitter Link Roundup #226 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Customer Development 101) – crowdspring.co/1pNIOcD. Crowdsourcing Your Way To What Customers Really Want | Fast Company – crowdspring.co/1oNJIZp.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. Twitter about it or post it to a social media site? For now, Id like to ask a favor. Take a look and let me know what you think.

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Marching through quicksand

Startup Lessons Learned

The key tools of this new marketing are: targeting, filtering, and customer insight. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Case Study: SlideShare goes freemium

Startup Lessons Learned

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. SlideShare asked customers what they had expected in the product; the responses were often literal descriptions.

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Lessons Learned: Don't launch

Startup Lessons Learned

Do some Customer Development instead. We used social media to get alpha users as outlined here during Feburary. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Help you raise money. If you are having trouble raising money, sometimes a little PR can help.

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Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

The SOCIALtalty scoring methodology is the Net Promoter score for the new digital age measuring a company's use of social media to become more customer centric. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? What is customer development?

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