Story Behind “The Secret History” Part III: The Most Important.
Steve Blank
APRIL 6, 2009
If you are a practitioner of Customer Development, ESL was doing it before most us were born. The “customers” in Washington had never seen anything like it. Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL.
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