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Public Relations Gives You That Oh, So Needed Attention!

Rembrandt Communications

Smart business owners know that that one good story in the media can help boost awareness, bring in new customers/patients and provide a competitive edge fast. After all, when your targeted audience members see your name in the press, you receive third-party credibility you can’t get in any other way. Wonderful You! Make the call.

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6 Simple Tricks to Avoid Late Paying Customers

Up and Running

When businesses have trouble getting their customers to pay invoices on time, it can really affect a business’s cash flow, and even their ability to survive. If your business is growing and you’ve made a ton of sales, it might look on paper like everything is great. Be careful: Know your customers. Plain and simple.

Customer 101
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How To Start An Etsy Shop

Up and Running

If so, you’ve come to the right place. Etsy is a popular eCommerce platform for everything handmade, from custom jewelry to baby clothes. It’s a robust online market place, with more than a million active sellers and over a billion dollars in sales in 2014. Create a solid, scalable shipping and returns policy.

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Understanding Cart Abandonment And What You Can Do About It As A Seller

YoungUpstarts

As its name implies, shopping cart abandonment happens when your website visitor adds your product to their e-shopping cart but eventually doesn’t carry on with their purchases. While currencies differ from all across the globe, the bottom line here is that customers don’t like hidden costs. If possible, be 100% transparent.

eCommerce 147
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5 e-Commerce Tips To Attract Back-to-School Shoppers

YoungUpstarts

Also, never copy and paste product information right from the manufacturer’s site. shoppers named free delivery as the top motivator for making an online purchase, according to the Boston Consulting Group. But overusing words to try and get a higher search ranking can actually count against you. Offer shipping incentives.

Search 190
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Landing Page Best Practices: Remove Distractions, Be Bold & Tell a Story

ConversionXL

Makes sure the call to action accurately named is emphasized on the page. So if your customers are saying “I want to reduce my wrist pain now”, than yes, but if they’re saying something else, you want to go with the trigger words , the language that people are using in their heads to describe their problem.