Startup Lessons Learned
APRIL 29, 2013
What if your company is concerned that emerging customer pressure and local laws will make disposable razors difficult, if not impossible, to sell in the U.S. If so, will customers be interested in the new ideas and able to incorporate those products into their daily routines? in ten years? Now you may be facing several kinds of risk.
Up and Running
NOVEMBER 28, 2014
Have you heard about these Uber awkward PR blunders? From company executives talking of investigating the personal lives of journalists who don’t view their company favorably, to a raunchy French Uber post that had many customers reaching to delete the app, they’ve really been stepping in it lately.
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Venture Chronicles
MARCH 18, 2015
Starbucks found itself in hot water this week after encouraging baristas to write “racetogether” on coffee cups and discuss race relations with customers. It didn’t help when head PR honcho at the coffee purveyor, Corey DuBrowa, deleted his Twitter account after the deluge of negative reaction.
Hearpreneur
SEPTEMBER 16, 2015
When I returned to Nigeria from Germany looking to create a dedicated (online) hotel booking agency for Nigerians, I wanted my company to communicate in the simplest terms possible what our value proposition was. We are committed to delivering affordable and convenient bookings to our customers anywhere in Nigeria. No one else.
Hearpreneur
AUGUST 2, 2020
There are many hurdles to jump through to get a customer to use our coupons for their prescriptions. But once they finally have enough trust in us, and use it the first time and save significant money (all for free), then they are hooked and we have a customer for life. Thanks to Linda Chau, PAAPR ! #26- 26- Find fulfillment.
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