Evolving Customer Needs – Not Technology – Drives Disruption And Innovation
YoungUpstarts
AUGUST 13, 2019
by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Disruption is, in fact, driven by changing customer needs – and that only those companies that truly understand their customers can succeed.
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