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Transcript of Why Local SEO is an Important Lead Generation Channel

Duct Tape Marketing

So if you’re, say, a custom home-builder, it would behoove you to have a number of pages, and even a variety of content, like maybe video, infographics, great articles, or key evergreen sort of positioning pieces on how you look at custom home-building, all in one little section of your website, for instance.

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Optimize for Branded Search to Create a More Effective Sales Funnel

ConversionXL

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. These are 10 potentially lost customers per month!).

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