Demand Engineer Pennsylvania Vertical 
Haystack
DECEMBER 29, 2018
And, this goes well beyond the current resident of 1600 Pennsylvania Avenue. This was the big consumer behavior story of 2018, behind the rapid rise of digitally-native vertical brands (like the breakout , Hims), and the rise of prosumer-level data applications (like breakout Airtable). Frankly, the scale of it has snuck up on the U.S.
Occam's Razor
FEBRUARY 9, 2015
The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Currently my tofu ads are in heavy rotation in Pennsylvania, Colorado and Michigan. A final recommendation, one you might not think fits in this category.
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