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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). This could mean partnering exclusively with someone who makes products offline (and who is not tech savvy to compete online with you). Sales cycles matter though.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). This could mean partnering exclusively with someone who makes products offline (and who is not tech savvy to compete online with you). Sales cycles matter though.

Founder 48
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

The goal was simple: validate demand or move on. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe. “If I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Image source ).

PR 120
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SXSW Startups: UbiGro

Austin Startup

We have struggled to keep up with UbiGro film demand, and so we are planning to significantly expand our production capacity this year. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. What are your goals for UbiGro in 2019?

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9 Account-based Marketing Case Studies

ConversionXL

2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be.

Marketing 105