ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Where to Play
AUGUST 18, 2020
Most of their business growth was vertical by focusing on food, tentage, and decoration for marrying couples and their families. Recently, the epicenter of marriage organization in Pakistani culture is shifting towards marriage halls and marquee and the demand for traditional catering and tentage business has been falling.
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Up and Running
OCTOBER 7, 2019
A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them. “What gets measured gets done.” .
Lightspeed Venture Partners
APRIL 13, 2015
I believe most of the greenfield opportunities in SaaS today are beyond the traditional horizontal/vertical enterprise software areas. Traditionally, selling to governments has been associated with long sales cycles and conservative buyers. What are the areas that haven’t seen a modern piece of software in years?
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. Marketing first.
Hippoland
AUGUST 8, 2018
Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders. Marketing first.
ConversionXL
APRIL 7, 2021
Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. You want to deploy low-touch campaigns to convert a higher volume of customers.
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